The Power of Experimentation in Product Development and Customer Experience Design

by Stefan Thomke
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 Experimentation Works Book
Author of the bestseller "Experimentation Works"
*Top Ten Technology Books of 2020 by Forbes
*10 Best New Business Books of 2020 by Inc.

*Sponsored by Onshape, the #1 fastest-growing CAD solution in the world

Today, Google, Microsoft, Amazon,, Facebook, and several other leading companies each conduct more than 10,000 online controlled experiments annually, with many tests engaging millions of users. Startups and companies without digital roots, such as Walmart, Hertz, and Singapore Airlines, also run similar tests regularly, though on a smaller scale.

These organizations have discovered that an “experiment with everything” approach has surprisingly large payoffs.

Professor Stefan Thomke is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is a leading authority on the management of business experimentation and innovation and has worked with many global companies on product, process, and technology development.

Join this webinar to see how to apply experimentation methodology to your product ideation, prototyping, testing and release, so you and your business are less dependent on often-misguided intuition. During this presentation, you will learn:

  • Why business experimentation is imperative in product development.
  • What makes a good business experiment and the keys to successful experiment design.
  • The keys to building a culture of large-scale experimentation.
  • The obstacles to running more experiments in companies.
  • Why it is important to have an experiment pipeline.
  • What it takes to become a more mature experimentation organization.


Stefan Thomke

Stefan Thomke

Harvard Business School Professor, Author of the Best-Seller "Experimentation Works"

Conrado Lamas

Conrado Lamas

EMEA Field Marketing Manager, Onshape (PTC)

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