*Sponsored by Onshape, the #1 fastest-growing CAD solution in the world
Today, Google, Microsoft, Amazon, Booking.com, Facebook, and several other leading companies each conduct more than 10,000 online controlled experiments annually, with many tests engaging millions of users. Startups and companies without digital roots, such as Walmart, Hertz, and Singapore Airlines, also run similar tests regularly, though on a smaller scale.
These organizations have discovered that an “experiment with everything” approach has surprisingly large payoffs.
Professor Stefan Thomke is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is a leading authority on the management of business experimentation and innovation and has worked with many global companies on product, process, and technology development.
Join this webinar to see how to apply experimentation methodology to your product ideation, prototyping, testing and release, so you and your business are less dependent on often-misguided intuition. During this presentation, you will learn: