To better align collaboration between its engineering teams in New York and Hong Kong, Doris Dev relies on PTC’s Onshape, a cloud‑native SaaS platform that combines a robust CAD system with built‑in data management and real‑time collaboration tools.
Lappe says that Onshape enables its core engineering team to share early product designs with internal stakeholders across the company and incorporate their feedback into new iterations faster.
“In Onshape, we are able to quickly make design changes with input from multiple designers at the same time because we're all able to share design documents,” he says. “We're all able to preview the designs with nine technical team members and the marketing and branding teams who can see the product and provide feedback without ever needing a CAD license or the ability to download a CAD file and open it up.”
Early collaboration across the company is absolutely critical to incorporate viewpoints that may be otherwise overlooked while engineers are hyperfocused on the design process.
“We had one design that we prototyped that looked amazing in sketching and in CAD and rendering,” recalls Lappe. “But when the female team members saw it, they said it looked like ‘it was designed by men for men and was way too techie.’ So we went back to the drawing board and built a product that's softer and much more organic-looking – that's how we ended up with the product we have today.”
Doris Dev also credits Onshape for improving communication between its core design team and their clients, allowing them to monitor the progress of a project 24/7.
“What we're able to do with Onshape is give our clients a living link. They can watch us work and see all the changes we're making,” says Lappe. “We do this freely because we want all of our clients to see how good, bad and messy the development process can be sometimes. We believe the more information they have, the better they're going to understand us and the better clients they're going to be.”
“In the Onshape Document, our clients can make comments when they see something they don't like, and we can say, ‘Hey, okay. Do you want to make this change? Here's what happens when we make this change, and here's why we can or can't make that change to the design.’ And they're able to see all that in real time,” he adds.
Onshape’s Quick Learning Curve